Picasso "Fragmented"
Considered an aesthetic and technical revolution of great importance for the western art scenario, the Cubism reinvented the representation of volume and color on flat surfaces. The Spanish Pablo Picasso (1881-1973) considered the co-founder of this artistic movement was one of the most influential artists in changing the traditional perspective that art should portrait reality as it is. The Cubism brought a new era to the art of the twentieth century thought the creation of new and dramatic compositions that dramatically changed our perception of art.
This project goal was to create and produce short fashion film inspired by Picasso's masterpieces, more specifically his paintings. The fashion film was supposed to represent our interpretation of the artist's work and how it could be related to our current time, historical and social context.
Working as a team, we started this project by researching about Picasso's life story and his journey as an artist, before and after Cubism. His personal experiences influenced a lot on his artistic trajectory, especially during his "blue period" (1901 - 1904) and the "rose period" (1904 - 1906), both reflexes of the artist's feelings about life and his state of spirit.
Based on these two periods and Picasso's Cubism masterpieces, we created the concept behind the fashion film, which we called "Fragmented," a title inspired by the fragmented aesthetic on Picasso's cubist paintings by the use of sharp geometric shapes. We came up with a new interpretation for the masterpieces: the geometric figures on the paintings represent the personality disintegration of contemporary beings living in a fast-changing society. Our extremely demanding need to belong "break" us in several pieces of personality, which we built and rebuilt to fit in the roles we play in life.
We would represent our concept by using the model's attitude, her body, and her facial expressions, so we decided to write down our ideas and later transformed it into a script, which we presented to Bruno Mercadante, the Video Creator who directed our short film. Right after casting the model, we started to develop the styling concept.
For a pinch of street style, I designed a two-piece set in blue organza (representing the "blue period") and another one in pink organza (representing the "rose period") to be worn on top of a soft PU lingerie set.
Based on the illustration and technical sketch, the team developed the flat-pattern, and we sewed both looks.
Then, we started the arrangements for the styling proposal, we contacted Nuu Shoes and Black and Fancy accessories, two awesome brands who kindly conceded some pieces from their inventory to compound our styling concept.
Soon after the final adjustments to the apparel, it was time to think about hair and makeup. The makeup artist and hairstylist Diogo Salles supported us by advising and executing the concept for hair and makeup.
Last but not least, we started to look for possible locations to shoot our film. Before anything else, we decided to shoot indoors. Taking into consideration our budget, we defined some criteria to help us with choosing the best place according to our vision for the final product. One of our criteria was that the location should have a vintage appeal, so we started to explore some antique houses around the city and ended up choosing "Casa Ateliê", a small house from the 1940s.
